http://www.examiner.com/x-11355-Online-Marketing-Examiner?cid=exrss-Online-Marketing-Examiner en-us Mon, 23 Nov 2009 13:00:31 -0700 Fri, 26 Jun 2009 11:21:31 -0700 BlogCFC http://blogs.law.harvard.edu/tech/rss http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d26-Auto-marketing-moving-online--are-dealers-ready-to-keep-up?cid=exrss-Online-Marketing-Examiner Auto dealers can make a better effort to market online.Image courtesy of ezwsi.net A recent report in Advertising Age says that online consumers have quit shopping Saturn, Saab and Hummer - the brands General Motors intends to unload to new own... Fri, 26 Jun 2009 11:21:31 -0700 http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d26-Auto-marketing-moving-online--are-dealers-ready-to-keep-up?cid=exrss-Online-Marketing-Examiner http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d24-Five-PPC-campaign-nonos?cid=exrss-Online-Marketing-Examiner PPC advertising can make sense (and dollars!) with the right approach.Image courtesy of thesellerdoor.com Trying to say something useful in the 95 characters you have available when writing a Google AdWords ad is tough. You want to drive peopl... Wed, 24 Jun 2009 12:56:53 -0700 http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d24-Five-PPC-campaign-nonos?cid=exrss-Online-Marketing-Examiner http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d17-Make-search-marketing-drive-business--not-just-clicks?cid=exrss-Online-Marketing-Examiner Effective search marketing depends on knowing specific goals.Image courtesy of boostrankings.comWhen it comes to effective search marketing, the wise sage (and former Yankee great) Yogi Berra said it best, "If you don't know where you are going... Wed, 17 Jun 2009 11:44:02 -0700 http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d17-Make-search-marketing-drive-business--not-just-clicks?cid=exrss-Online-Marketing-Examiner http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d11-Four-steps-for-getting-more-out-of-Twitter?cid=exrss-Online-Marketing-Examiner Are too many people describing this on Twitter?Image courtesy of stltoday.comDo you REALLY care what one of your Twitter followers had for breakfast?  I'm guessing not.  And recent research from Hubspot suggests that you're probably not al... Thu, 11 Jun 2009 11:18:52 -0700 http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d11-Four-steps-for-getting-more-out-of-Twitter?cid=exrss-Online-Marketing-Examiner http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d8-Boomers-buzz-differently-on-social-networks?cid=exrss-Online-Marketing-Examiner Baby boomers use social networks differently than millennials.Image courtesy of theage.com.au In a recent contribution to MediaPost's Online Spin newsletter, Joe Marchese, president of socialvibe said, "people are the medium." He sug... Mon, 08 Jun 2009 07:17:03 -0700 http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d8-Boomers-buzz-differently-on-social-networks?cid=exrss-Online-Marketing-Examiner http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d4-Perfect-partners--Social-media-and-email?cid=exrss-Online-Marketing-Examiner Social media and e-mail marketing go together like milk and cookies.Image courtesy of luscious food.comThe explosion of social media has started the usual speculation about what might happen to more traditional marketing channels.  It seems eac... Thu, 04 Jun 2009 09:13:46 -0700 http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m6d4-Perfect-partners--Social-media-and-email?cid=exrss-Online-Marketing-Examiner http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m5d29-Social-media--capturing-the-socalled-wordofmouse?cid=exrss-Online-Marketing-Examiner Marketers can now capture a word-of-mouth presence through the right use of social media.   Image courtesy of mediabistro.comIt has long been an adage in the business that the best kind of advertising or marketing is by "word-of-mouth... Fri, 29 May 2009 09:49:51 -0700 http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m5d29-Social-media--capturing-the-socalled-wordofmouse?cid=exrss-Online-Marketing-Examiner http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m5d26-SEO-and-social-media--The-yin-and-yang-of-online-marketing?cid=exrss-Online-Marketing-Examiner SEO and social media marketing: Yin and Yang.Image courtesy of engageinpr.comIn my last post, I suggested that despite the energy surrounding online marketing today, traditional marketing/advertising goals still apply:Marketers want to stand out fro... Tue, 26 May 2009 12:45:04 -0700 http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m5d26-SEO-and-social-media--The-yin-and-yang-of-online-marketing?cid=exrss-Online-Marketing-Examiner http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m5d21-Online-marketing--5-trends-to-watch?cid=exrss-Online-Marketing-Examiner Online marketing has the same goals as all marketingImage courtesy of onlinemarketingmavens.comWelcome to this new Examiner column on online marketing!  Instead of grabbing customers by the eyes and ears through TV, radio, magazines or direct ma... Thu, 21 May 2009 12:48:02 -0700 http://www.examiner.com/x-11355-Online-Marketing-Examiner~y2009m5d21-Online-marketing--5-trends-to-watch?cid=exrss-Online-Marketing-Examiner