SF Social Media Examiner

How to use Twitter Lists to build a Community News Twitter feed in one hour

Mon, 09 Nov 2009 23:31:27 -0700

Here's a perfect way to engage your community by providing them with local breaking news resources using Twitter and Twitter Lists. And it only takes ONE HOUR to build... see the slideshow (best seen in full screen)!Build a dynamic local community ne...

How to create a blog without "writing" one

Sun, 27 Sep 2009 20:42:13 -0700

How to create a blog without "writing" one

View more presentations from Pat Kitano.

The Future of New Media

Mon, 21 Sep 2009 00:18:57 -0700

GigaOm features an article by Joshua Auerbach "New Media Demands a News Media Company". His conclusions mirror what we've been thinking: 1. Creative / experimental media development will become business drivers Media is entering a stage where t...

140 | Twitter Conference in Los Angeles September 22-23 <Discount Code>

Mon, 07 Sep 2009 11:18:40 -0700

We're delighted that our Breaking News Network is one of the event sponsors of 140 | The Twitter Conference in Los Angeles on September 22-23. The Parnassus Group (we like this friendly group a lot) has lined up a Hollywood-inspired roster of sp...

Anybody can now become a media hub

Fri, 28 Aug 2009 00:35:40 -0700

Simply put, there are two online venues to find news content - publishers like New York Times and CNN.com, and syndicators like Yahoo! News and Huffington Post. Publishers don't like their content repurposed by syndicators and talk about erecting pai...

Crowdsourcing real time traffic with Google Maps

Fri, 28 Aug 2009 00:33:08 -0700

Google Maps now displays traffic on city arterials: More amazing is the crowdsourcing technique Google is using to capture congestion data:When you choose to enable Google Maps with My Location, your phone sends anonymous bits of data back to Goog...

Definitions of online presence through the Internet ages

Mon, 10 Aug 2009 23:52:12 -0700

Here are some sample definitions of what constituted "online presence" through the Internet ages: 1998: Started an internet company 2000: Personal website 2003: Search engine optimized website 2005: Search engine citations, MySpace takes ...

Ten steps towards a new austere Twitter

Mon, 10 Aug 2009 23:50:47 -0700

Up to now, Twitter culture has been about being social, not commercial. However, when one uses Twitter as a business tool, the initial social chit chat soon becomes tiresome (real estate agents, for example, have been counseled not to discuss real es...

Breaking News Network awarded Most Innovative Media 2009 by Inman News

Mon, 10 Aug 2009 23:47:19 -0700

The Breaking News Network was awarded Most Innovative Media 2009 by Inman News. Everybody has been asking us - why is the Breaking News Network innovative? Breaking News sites like Breaking San Francisco News aggregate the best Twitter feeds in a...

Yelp and the end of Red Lobster

Sun, 02 Aug 2009 18:10:58 -0700

How did we find new restaurants before iPhone and Yelp? In the old days, one needed to google something like "best San Diego restaurants" to get a smorgasbord of questionable, often irrelevant restaurant guides. Eventually, finding a new ...

Round Table Pizza's Twitter Show

Tue, 14 Jul 2009 23:42:20 -0700

A Round Table Pizza franchise in the Bay Area hires a "Twitter production company" to produce a Twitter-based King Arthur campaign. Question: is it working?

Twitter is perfect for idle time, like baseball games

Tue, 14 Jul 2009 23:00:12 -0700

Baseball games and Twitter are perfect fits. Mashable inquires why MLB baseball players aren't all over Twitter for marketing exposure. Last month, New York Yankees outfielder Nick Swisher mobilized his 470,000-plus Twitter followers to help him ear...

Twitter accounts being suspended for no reason

Sun, 05 Jul 2009 23:20:00 -0700

It's unfathomable why a number of Twitter accounts were suddenly suspended by Twitter this evening, even the LA Times Top of the Ticket account @LATimesTOT. First, Twitter has credibility to uphold. Second, if Twitter management didn't authoriz...

The Mother of Real Time Search

Fri, 03 Jul 2009 00:49:34 -0700

Friendfeed aggregates its users' content on 50 or so social networks and distributes the batch across the timeline. It's the mother of social media aggregation, so the announcement of its new real time search functionality is far more comprehensive t...

Lifestreaming, Blogging and Microblogging

Tue, 30 Jun 2009 14:07:49 -0700

from last year's 06/02/08 slideshow: Explaining Twitter, Friendfeed & Social Media 2.0. I just added Lifestreaming. With the advent of Twitter and the real time web, can blogs can chronicle real time as effectively as micro-blogging tools? Las...

The Local Business Owner's Guide to Twitter

Wed, 24 Jun 2009 15:35:13 -0700

We're leveraging participation in each city within the Breaking News Network by helping local businesses understand the power of Twitter as local advertising media:Twitter For Local Advertising View more OpenOffice presentations from Pat Kitano.We've...

Marketing is content - a social media case study

Tue, 23 Jun 2009 21:43:28 -0700

Dan McCarthy at Viral Housing Fix examines how online marketing has evolved into a content strategy. Simply put, social media has changed the definition of what the mass media used to control - content. Now that content has become an aggregation of v...

Ten steps to successful marketing via the social media

Fri, 19 Jun 2009 11:27:09 -0700

Although I posted this slideshow on Slideshare.net 9 months ago, it's still up to date:

Ten Steps to Successful Marketing via the Social Media

View more OpenOffice presentations from Pat Kitano.

How to use Twitter for local advertising

Tue, 16 Jun 2009 19:43:05 -0700

We see Twitter positioning itself as a local advertising platform: It's simple to use, requires little time commitment to Tweet, and free. Here's a guide for local merchants on how to use Twitter to reach their local audience: 1) How different local ...

Why Twitter is better for classifieds than Craigslist

Mon, 15 Jun 2009 17:16:58 -0700

Craigslist has become the standard for community classifieds; it’s more efficient reaching a local audience than any other local advertising media, and it’s free. But it does have problems: Craigslist advertisers / posters are generally a...