http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner?cid=exrss-Chicago-Marketing-and-PR-Examiner en-us Mon, 23 Nov 2009 12:31:02 -0700 Thu, 19 Nov 2009 09:35:11 -0700 BlogCFC http://blogs.law.harvard.edu/tech/rss http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m11d19-What-a-publicist-must-do-when-onesided-claims-masquerade-as-news?cid=exrss-Chicago-Marketing-and-PR-Examiner During my most recent "PR Secrets From a Media Insider" workshop a few days ago, a local businessman asked what time of day deadlines typically happen for the media. Ten or 15 years ago, I could have easily laid out some specif... proactive PR ethics journalism ethics media ethics Thu, 19 Nov 2009 09:35:11 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m11d19-What-a-publicist-must-do-when-onesided-claims-masquerade-as-news?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m11d5-Sharing-great-PR-is-a-team-effort-clients-that-invest-time-receive-the-benefit?cid=exrss-Chicago-Marketing-and-PR-Examiner Last week, on the heels of some significant success among girl's tennis players who have been coached for years at Five Seasons Family Sports Club, I wrote a round-up and shared it with the local media. Along with the news release (&quot... cooperative PR client support Five Seasons Club Thu, 05 Nov 2009 19:33:50 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m11d5-Sharing-great-PR-is-a-team-effort-clients-that-invest-time-receive-the-benefit?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d28-People-are-more-interesting-than-things-when-publicizing-events-be-sure-to-personalize?cid=exrss-Chicago-Marketing-and-PR-Examiner "People are more important than things." My wife and I issue that truth to our children all the time--especially when they argue over who should be able to play with this block or read that book. In the PR world, there is this va... Event publicity Five Seasons Family Sports Club Wed, 28 Oct 2009 13:41:59 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d28-People-are-more-interesting-than-things-when-publicizing-events-be-sure-to-personalize?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d26-The-value-of-showing-not-just-telling-in-any-businesstobusiness-setting?cid=exrss-Chicago-Marketing-and-PR-Examiner Last week, I was an exhibitor at "A Passport to Success," the business-to-business Expo sponsored by the Elmhurst Chamber of Commerce & Industry and three other chamber organizations (Bensenville, Villa Park and Addison.) At the... business networking business-to-business markets Mon, 26 Oct 2009 21:49:42 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d26-The-value-of-showing-not-just-telling-in-any-businesstobusiness-setting?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d21-Email-can-be-tremendous-ally-on-shoestring-PR-budgets?cid=exrss-Chicago-Marketing-and-PR-Examiner As a reporter, I rarely used e-mail to conduct interviews. Among other drawbacks, it eliminated the opportunity to elicit insights that would take the interaction in an unanticipated and even more interesting direction. And in potentially ad... Alison Byrne Fields e-mail tips shoestring PR budget Wed, 21 Oct 2009 21:31:44 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d21-Email-can-be-tremendous-ally-on-shoestring-PR-budgets?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d13-Keeping-a-sense-of-humor-helps-keep-story-pitches-alive?cid=exrss-Chicago-Marketing-and-PR-Examiner In my column the other day, I touched on some of the basics that help you connect with members of the media.In this piece, I will expand on the second element of the SHINE formula: using humor.Whatever sense of humor you may possess, let it out.... humor PR tips Tue, 13 Oct 2009 09:39:34 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d13-Keeping-a-sense-of-humor-helps-keep-story-pitches-alive?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d12-Emails-ally-how-to-SHINE-in-media-calls?cid=exrss-Chicago-Marketing-and-PR-Examiner From 1999 to 2005, after eight years on staff at a small daily newspaper, I made my living primarily by freelancing for the Chicago Tribune. One year, I wrote 365 stories for the Trib—hardly a world record but certainly a productive pace.So it&... PR tips contacting journalists Mon, 12 Oct 2009 21:24:00 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d12-Emails-ally-how-to-SHINE-in-media-calls?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d7-PR-success-tip-publicity-for-its-own-sake-doesnt-serve-the-client?cid=exrss-Chicago-Marketing-and-PR-Examiner In this post, I will touch on one of the myths that some people bring into their interactions with me and other publicists:Myth:  The publicist’s top goal should be media placement—getting as many stories told through the media as po... PR myths PR tips media coverage Wed, 07 Oct 2009 13:42:34 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d7-PR-success-tip-publicity-for-its-own-sake-doesnt-serve-the-client?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d2-Mayor-Daley-violates-basic-salesmanship-principle-in-Olympic-bid-presentation?cid=exrss-Chicago-Marketing-and-PR-Examiner Whether they supported the 2016 Olympic bid or not, Chicagoans are in a state of shock that the city failed to make it out of the 1st round today, let alone did not emerge with the site selection.And now comes the Friday-morning quarterbacking. Among... Olympics Chicago Mayor Daley Fri, 02 Oct 2009 13:03:05 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m10d2-Mayor-Daley-violates-basic-salesmanship-principle-in-Olympic-bid-presentation?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d18-Video-offers-fun-practical-look-at-medias-PR-peeves?cid=exrss-Chicago-Marketing-and-PR-Examiner For anyone who wants to learn more about what not to do, when it comes to connecting with the media, check out this fun and practical video (less than three minutes long). It was produced by a company called Wondergem Consulting in Grand Rapids,... media relations PR peeves Fri, 18 Sep 2009 10:13:50 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d18-Video-offers-fun-practical-look-at-medias-PR-peeves?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d17-PR-myth-1-its-all-about-the-press-release?cid=exrss-Chicago-Marketing-and-PR-Examiner Over my 20-plus years in journalism, untold thousands of people have launched press releases, news tips, and assorted miscellany in my direction in relentless bids to hook me with story ideas. A tiny percentage of the time—somewhere in the... PR myths news release writing promotional tips Thu, 17 Sep 2009 08:29:20 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d17-PR-myth-1-its-all-about-the-press-release?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d15-MediaSavvy-Kanye-crazy-like-a-PR-fox?cid=exrss-Chicago-Marketing-and-PR-Examiner Three things I know about Kanye West:1. He has a knack for saying foolish things at the most inappropriate times, such as his stage-storming incident the other night when he dissed Taylor Swift.2. He knows how to keep his name in the news, in a big w... Kanye West media savvy publicity stunt Tue, 15 Sep 2009 14:27:10 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d15-MediaSavvy-Kanye-crazy-like-a-PR-fox?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d11-The-web-a-keyand-freeplatform-for-event-promotion?cid=exrss-Chicago-Marketing-and-PR-Examiner "What do you get when you mix an acupuncturist, a chiropractor and a massage therapist?On Tuesday, Oct. 13, it will be a holistic workshop called `The Secret to Symptom-Free Menopause.' Three holistic healthcare professionals will teach how wome... event promotion health workshop Fri, 11 Sep 2009 05:49:57 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d11-The-web-a-keyand-freeplatform-for-event-promotion?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d9-A-nobrainer-on-how-to-insult-your-audience?cid=exrss-Chicago-Marketing-and-PR-Examiner One of the most dangerous phrases anyone can use is this one: "It's a no-brainer."Three years ago, a radio ad saleswoman uttered it as she sought, in vain, to convince me to advise a client to shell out thousands of dollars for a promotiona... marketing sales Wed, 09 Sep 2009 12:20:54 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d9-A-nobrainer-on-how-to-insult-your-audience?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d7-PR-secrets-4-steps-to-building-rapport-with-reporters?cid=exrss-Chicago-Marketing-and-PR-Examiner In "PR Secrets From a Media Insider," my workshop on effectively connecting with the media, I offer some simple--yet often overlooked--steps that anyone can take to develop rapport with members of the media.Here are four pointers, in a... PR tips helping reporters media strategy Mon, 07 Sep 2009 08:41:03 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m9d7-PR-secrets-4-steps-to-building-rapport-with-reporters?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m8d27-Internet-social-media-play-vital-PR-role?cid=exrss-Chicago-Marketing-and-PR-Examiner  For most any business or organization, the Internet is a vital piece to the PR puzzle.You should have, or should be in the active process of developing, a website for any number of reasons. Those reasons include the convenience it enables for y... social media Internet PR small business Thu, 27 Aug 2009 04:38:10 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m8d27-Internet-social-media-play-vital-PR-role?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m8d13-Whos-your-audienceand-other-questions-to-continually-ask?cid=exrss-Chicago-Marketing-and-PR-Examiner Just what is public relations?It can mean different things to different people, but taking a look at a definition carved out at Wikipedia offers one version.And focusing on various portions of that definition can spur on any number of questions. Here... public relations defining your audience Thu, 13 Aug 2009 14:36:23 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m8d13-Whos-your-audienceand-other-questions-to-continually-ask?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m8d8-Whos-vetting-John-Hughess-pen-pal?cid=exrss-Chicago-Marketing-and-PR-Examiner It is fascinating to learn that the late, great director John Hughes apparently had a teen-aged pen pal, Alison Byrne Fields, for a two-year period in the mid-1980s.But another intriguing element of this story is the blazing speed with which the medi... John Hughes Alison Byrne Fields media coverage Sat, 08 Aug 2009 00:00:49 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m8d8-Whos-vetting-John-Hughess-pen-pal?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m8d3-In-PR-all-of-life-show-your-valuedont-just-talk-about-it?cid=exrss-Chicago-Marketing-and-PR-Examiner In story-telling, a key principle is showing, not telling.In other words, rather than say someone was nervous, you would want to convey, via telling details, behaviors that illustrated the nervousness.When it comes to offering a glimpse at my busines... proactive PR entrepreneurial tips Mon, 03 Aug 2009 13:53:24 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m8d3-In-PR-all-of-life-show-your-valuedont-just-talk-about-it?cid=exrss-Chicago-Marketing-and-PR-Examiner http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m7d28-How-to-avoid-Obamas-stupid-stumble?cid=exrss-Chicago-Marketing-and-PR-Examiner What is truth?The phrase, spoken by Pontius Pilate as he tried to sidestep his role in the crucifixion of Jesus Christ, is one of history’s most infamously cynical utterances.Obviously, there are clear delineations of truth and f... Obama Henry Louis Gates Cambridge Police Tue, 28 Jul 2009 10:38:41 -0700 http://www.examiner.com/x-2680-Chicago-Marketing-and-PR-Examiner~y2009m7d28-How-to-avoid-Obamas-stupid-stumble?cid=exrss-Chicago-Marketing-and-PR-Examiner