http://www.examiner.com/x-725-Tech-Marketing-Examiner?cid=exrss-Tech-Marketing-Examiner en-us Sat, 21 Nov 2009 13:41:00 -0700 Wed, 21 Oct 2009 06:54:24 -0700 BlogCFC http://blogs.law.harvard.edu/tech/rss http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m10d21-11-tips-for-challenging-government-marketing-myths-and-reaching-buyers?cid=exrss-Tech-Marketing-Examiner Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help s... marketing technology business lead generation sales market economy recession government contracting Wed, 21 Oct 2009 06:54:24 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m10d21-11-tips-for-challenging-government-marketing-myths-and-reaching-buyers?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m9d30-35-more-marketing-lessons-from-Greys-Anatomy?cid=exrss-Tech-Marketing-Examiner We recently took a look at three lessons for tech marketing from the ABC medical drama, Grey's Anatomy. Here are 3.5 more marketing life lessons from the hit show.  4. You don’t always have all the answers. Good marketers should ... marketing business measurement Wed, 30 Sep 2009 07:09:17 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m9d30-35-more-marketing-lessons-from-Greys-Anatomy?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m9d25-3-Lessons-for-the-Marketer-from-Greys-Anatomy?cid=exrss-Tech-Marketing-Examiner “I’d rather be watching Grey’s Anatomy.” Is that available on a bumper sticker? If so, I’d like one for my car, please. What’s Grey’s Anatomy, the ABC medical drama, have to do with tech marketing, you ask? L... marketing business marketing budget measurement Fri, 25 Sep 2009 07:00:20 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m9d25-3-Lessons-for-the-Marketer-from-Greys-Anatomy?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m7d30-Federal-brandingis-your-brand-unique?cid=exrss-Tech-Marketing-Examiner We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the first to tell you that revenue generating initiatives are of greater value in a down economy than branding efforts. But federal contrac... marketing technology business lead generation customer loyalty sales market economy recession marketing budget government contracting branding Thu, 30 Jul 2009 08:05:05 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m11d15-Federal-brandingis-your-brand-unique?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m7d28-Branding-in-the-federal-sector?cid=exrss-Tech-Marketing-Examiner Building or maintaining a strong brand should be an important short and long term revenue goal for your company. Especially in a recession. But for many federal contractors, the time, attention (and money) dedicated to this initiative fall short. The... marketing advertising business market economy recession marketing budget government contracting branding Tue, 28 Jul 2009 07:07:38 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m7d28-Branding-in-the-federal-sector?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m7d15-5-steps-to-successful-white-paper-marketing?cid=exrss-Tech-Marketing-Examiner In technology marketing, the virtues of white papers are well known. But the deployment strategy too often goes off course. When this falls short, measurable results are sure to follow.  A successful white paper distribution strategy really only... marketing technology advertising business research lead generation sales market direct marketing web marketing PR SEO search engine optimization white papers branding Wed, 15 Jul 2009 19:08:02 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m7d15-5-steps-to-successful-white-paper-marketing?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m7d10-Recession-marketing-mandate-Build-brand-loyalty?cid=exrss-Tech-Marketing-Examiner Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to spend only on what appears to be the absolute best decisions with their budgets. This is true in any economy, but at no time is it a greate... marketing technology business customer loyalty sales market economy recession marketing budget branding Fri, 10 Jul 2009 06:57:29 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m7d10-Recession-marketing-mandate-Build-brand-loyalty?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d25-The-best-way-to-build-brand-loyalty?cid=exrss-Tech-Marketing-Examiner As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise solutions, buyers are tenuous with budgets and all-too-eager to swap out product and service providers to save a few dollars. So, as... marketing business customer loyalty sales market word of mouth marketing WOM economy recession upselling direct marketing marketing budget email marketing Thu, 25 Jun 2009 07:48:26 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d25-The-best-way-to-build-brand-loyalty?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d19-Brand-loyalty-another-recession-marketing-consequence?cid=exrss-Tech-Marketing-Examiner Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending less this year. (If you are selling to stimulus-infused federal agencies, and would like to continue to do more of it, brand loyalty is re... marketing business research customer loyalty sales market economy recession upselling marketing budget government contracting branding Fri, 19 Jun 2009 10:15:38 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d19-Brand-loyalty-another-recession-marketing-consequence?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d18-SEO-to-rise-amid-other-search-spending?cid=exrss-Tech-Marketing-Examiner Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow consistently, according to eMarketer’s Search Marketing Trends report. One key finding is that brand loyalty is out the window in a do... marketing business lead generation sales market economy recession web marketing marketing budget SEO search marketing search engine optimization web site development Thu, 18 Jun 2009 13:53:02 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d18-SEO-to-rise-amid-other-search-spending?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d15-The-last-important-things-you-need-before-you-blog?cid=exrss-Tech-Marketing-Examiner This series grew out of my heartfelt conclusion that B2B or B2G blogging isn't for everyone. Sometimes I get the sense that non-bloggers feel guilty that they haven't joined the fray. Conversely, a hearty helping of business-to-business blo... marketing technology business lead generation sales market economy web marketing marketing budget PR social media email marketing SEO search engine optimization measurement web site development branding Mon, 15 Jun 2009 08:43:43 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d15-The-last-important-things-you-need-before-you-blog?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d11-Two-more-of-the-most-important-things-you-need-before-you-blog?cid=exrss-Tech-Marketing-Examiner Earlier this week we examined the four most important things you need before you blog. To recap, they are:StrategyDisciplineDesireContentThose are the absolutely essential ingredients if your blog is going to make any impact on your business. Most do... marketing business lead generation sales market recession web marketing PR social media email marketing SEO search engine optimization Thu, 11 Jun 2009 09:20:58 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d11-Two-more-of-the-most-important-things-you-need-before-you-blog?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d8-The-4-most-important-things-you-need-before-you-blog?cid=exrss-Tech-Marketing-Examiner Business-to-business blogs are everywhere these days. But that doesn’t mean that blogging is really for everyone. Maybe it’s a fit for your and your business. Maybe it’s not. This article highlights the four most essential attribute... marketing technology business lead generation market web marketing social media search engine optimization Mon, 08 Jun 2009 08:26:27 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d8-The-4-most-important-things-you-need-before-you-blog?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d5-The-fasest-ways-to-generate-leadspart-3?cid=exrss-Tech-Marketing-Examiner Leads. Leads. Leads. They're worth their weight in gold in any economy. But in a recession, qualified lead volume is as essential as it gets. This is the final of our three part series on the five fastest ways to generate leads. Read part one and par... marketing technology business lead generation sales market economy recession direct marketing marketing budget measurement branding Fri, 05 Jun 2009 07:38:52 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m6d5-The-fasest-ways-to-generate-leadspart-3?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d21-The-fastest-ways-to-generate-leads3--4?cid=exrss-Tech-Marketing-Examiner Keeping the pipeline full and opportunities moving through it has gotten increasily difficult for almost everybody. I talk wtih sales people and leaders all the time in industries as diverse as technology, marketing, professional services, ... marketing advertising business lead generation trade shows conferences events sales market economy recession direct marketing marketing budget PR white papers branding Thu, 21 May 2009 05:57:39 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d21-The-fastest-ways-to-generate-leads3--4?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d18-The-5-fastest-ways-to-generate-leads1--2?cid=exrss-Tech-Marketing-Examiner Now is the time to leverage marketing to generate leads. In an economy where it takes considerably more leads and more times to make sales, moving quickly to keep the pipeline full is of the essence. Marketing should be helping you in the endeavor.Th... marketing technology business lead generation events sales market economy recession direct marketing web marketing marketing budget measurement webinars branding Mon, 18 May 2009 06:59:58 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d18-The-5-fastest-ways-to-generate-leads1--2?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d13-10-tips-for-choosing-an-ad-agencypart-3?cid=exrss-Tech-Marketing-Examiner Here are 2 more tips on our way to 10 for picking the perfect marketing agency for you. Here are tips 6 and 7. 6. Who is on the Front Lines? You should expect a line of communications with a competent account manager, and possibly even agen... marketing advertising business market word of mouth marketing WOM marketing budget branding Wed, 13 May 2009 13:13:36 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d13-10-tips-for-choosing-an-ad-agencypart-3?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d11-2-more-reasons-not-to-invest-in-PR?cid=exrss-Tech-Marketing-Examiner Not every tech company sees the value in public relations. Sometimes management is wrong in this assessment. But sometimes they're right. It's not that virtually every company couldn't benefit from PR. Rather, it doesn't always make strategic sense f... marketing business market marketing budget PR Mon, 11 May 2009 07:51:37 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d11-2-more-reasons-not-to-invest-in-PR?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d7-2-reasons-not-to-spend-money-on-PR?cid=exrss-Tech-Marketing-Examiner Lots of B2B and B2G companies in the tech sector are talking about PR these days. I’m not entirely sure why that is. A down economy typically has the opposite effect on an organization’s willingness to spend on public relations. But this ... marketing technology business market economy recession marketing budget PR government contracting branding Thu, 07 May 2009 09:16:28 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d7-2-reasons-not-to-spend-money-on-PR?cid=exrss-Tech-Marketing-Examiner http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d5-10-tips-for-choosing-a-marketing-agencypart-2?cid=exrss-Tech-Marketing-Examiner How do you choose the perfect marketing or PR agency for your company? Read on for some advice. And be sure to check out the four essential ingredients you'll need before selecting a marketing agency. The first three tips from part one were: 1. Deliv... marketing advertising business market economy marketing budget Tue, 05 May 2009 09:14:31 -0700 http://www.examiner.com/x-725-Tech-Marketing-Examiner~y2009m5d5-10-tips-for-choosing-a-marketing-agencypart-2?cid=exrss-Tech-Marketing-Examiner