http://www.examiner.com/x-7523-Denver-Marketing-Examiner?cid=exrss-Denver-Marketing-Examiner en-us Mon, 23 Nov 2009 15:43:47 -0700 Thu, 12 Nov 2009 10:58:06 -0700 BlogCFC http://blogs.law.harvard.edu/tech/rss http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m11d12-Local-spotlight-LifeUnited-Charity?cid=exrss-Denver-Marketing-Examiner Visit LifeUnited on the web at www.lifeunitedcharity.orgSean Ryan“There are too many to choose just one.” Sean Ryan, founder of LifeUnited charity, has a tough time choosing one story to tell that encompasses why he founded the charity th... marketing campaign recession Local Spotlight non-profit Thu, 12 Nov 2009 10:58:06 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m11d12-Local-spotlight-LifeUnited-Charity?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m9d30-Local-Spotlight-The-ADCD-Annual-Show?cid=exrss-Denver-Marketing-Examiner If there is a special heaven for creative types like me, the Art Directors Club of Denver (ADCD) annual show surely must be a part of it. The event was set in the Sherman Event Center at the El Jebel building downtown. Its beautiful design and color ... marketing advertising Local Spotlight Wed, 30 Sep 2009 12:09:34 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m9d30-Local-Spotlight-The-ADCD-Annual-Show?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m9d25-Local-Spotight-Art-Directors-Club-of-Denver-celebrates-another-great-year-of-creativity?cid=exrss-Denver-Marketing-Examiner The Art Directors Club of Denver has served the creative community of Denver and the Rocky Mountain region for forty-five years.  Its purpose was to allow members to benefit from the exchange of ideas, discuss mutual problems, and cooperate as a... marketing advertising campaign Local Spotlight Fri, 25 Sep 2009 07:24:25 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m9d25-Local-Spotight-Art-Directors-Club-of-Denver-celebrates-another-great-year-of-creativity?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m9d14-Get-the-message-out-What-are-your-printed-materials-saying-about-your-business?cid=exrss-Denver-Marketing-Examiner Printed materials are among the most effective communication vehicles companies use to convey an image. Sometimes they are the first impression clients or others have of an organization and can lay the groundwork for a positive corporate identity. &n... marketing campaign branding color Printing Mon, 14 Sep 2009 09:18:03 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m9d14-Get-the-message-out-What-are-your-printed-materials-saying-about-your-business?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m9d9-Create-Marketing-Materials-That-Cut-Through-the-Clutter?cid=exrss-Denver-Marketing-Examiner  The average person is exposed to thousands of commercial messages each day.   Only a small percentage will be remembered. It’s the age-old challenge that marketers face, especially the little guy who lacks a big budget.&nbs... marketing Wed, 09 Sep 2009 11:41:24 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m9d9-Create-Marketing-Materials-That-Cut-Through-the-Clutter?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m8d9-Local-Spotlight-New-film-Art--Copy-to-make-Denver-debut?cid=exrss-Denver-Marketing-Examiner  Press release for Art & Copy: "Just do it."  Arguably the most iconic tagline of the 20th century.Did you know Dan Wieden crafted this masterpiece for Nike shortly after hearing a serial killer tell a firing squad &ldquo... marketing advertising campaign Local Spotlight Sun, 09 Aug 2009 15:49:53 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m8d9-Local-Spotlight-New-film-Art--Copy-to-make-Denver-debut?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m7d8-Pushing-the-Envelope-to-Impact-Your-Message?cid=exrss-Denver-Marketing-Examiner  Of the many pieces of mail that arrived for you today, which ones did you read? Do you wonder if your customers are reading your mailings? Appearances, as they say, are everything in the direct mail business. If your piece arrive... marketing campaign Printing Wed, 08 Jul 2009 12:41:50 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m7d8-Pushing-the-Envelope-to-Impact-Your-Message?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m6d29-Billy-Mays-passes-away?cid=exrss-Denver-Marketing-Examiner When I’m up against a wall, that’s when Billy Mays performs best.”- Billy Mays (1958-2009) It is a sad day for many in the nation and in the world.  After the terrible losses of some Hollywood greats, American TV’s f... marketing advertising commercials branding Mon, 29 Jun 2009 12:22:52 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m6d29-Billy-Mays-passes-away?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m6d11-Seeing-is-believing-Marketing-and-presentations?cid=exrss-Denver-Marketing-Examiner  According to Presentation Magazine, more than 1 million presentations are made each business day. Only 25 percent of these messages will be remembered after 48 hours. Of this, only about 7 percent is content; the rest is not what someone said, ... marketing Thu, 11 Jun 2009 19:20:43 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m6d11-Seeing-is-believing-Marketing-and-presentations?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m6d10-Local-spotlight-Bikrams-Yoga-College-of-India?cid=exrss-Denver-Marketing-Examiner Let me catch you up on what is happening in my life these days:Several months ago I started dieting. Work has been a challenge, and although it is very rewarding, I would go home at the end of the day too exhausted to do anything but sit and sta... marketing campaign branding Customer Service Local Spotlight Wed, 10 Jun 2009 09:37:18 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m6d10-Local-spotlight-Bikrams-Yoga-College-of-India?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m6d3-The-power-of-color-use-it-or-lose-your-customers-attention?cid=exrss-Denver-Marketing-Examiner Color can have an incredible impact on the success of any visual communication – whether it’s a billboard, PowerPoint presentation, postcard, brochure or store display. Much research has been done on the effect of adding color &ndash... marketing advertising color Wed, 03 Jun 2009 10:31:46 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m6d3-The-power-of-color-use-it-or-lose-your-customers-attention?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m5d19-Business-Cards--The-Ever-Important-Marketing-Tool?cid=exrss-Denver-Marketing-Examiner In the age of the iPhone, Social Media, e-mail and teleconferencing, the business card may seem less than glamorous. Some might even wonder how important this pint-sized device is in today’s business world. The answer? Very. In fact, some ... marketing branding Tue, 19 May 2009 10:17:03 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m5d19-Business-Cards--The-Ever-Important-Marketing-Tool?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m5d11-Happy-Birthday-to-me?cid=exrss-Denver-Marketing-Examiner    Today is my birthday. Those of you who connect with me in other ways, such as Facebook, Twitter, or (gasp) real-life, have had the “countdown” until this very exciting day. I started the countdown many years ago.&nb... advertising Local Spotlight Mon, 11 May 2009 12:36:32 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m5d11-Happy-Birthday-to-me?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m5d1-Cost-Effective-Marketing--Part-2?cid=exrss-Denver-Marketing-Examiner In Part 1 of this series, I looked at the benefits to typography and use of color to maximize the investment in your merketing materials.   Below are some other tips to help you create the best materials for the highest ROI.Value-Added Tips... marketing Fri, 01 May 2009 16:24:15 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m5d1-Cost-Effective-Marketing--Part-2?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m5d1-Cost-Effective-Marketing--Part-1?cid=exrss-Denver-Marketing-Examiner Value-Added Tips for Creating Cost-Effective Marketing Materials  Having effective printed materials is important to any business. Studies show that the vast majority of small businesses use printed materials to market themselves more than ... marketing Fri, 01 May 2009 15:45:53 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m5d1-Cost-Effective-Marketing--Part-1?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d29-Local-Spotlight-Creux-Salon?cid=exrss-Denver-Marketing-Examiner The interior decadence of Creux Salon This week's local spotlight on local business is Creux Salon - Cherry Creek's hidden gem. Creux Salon is more than just an average salon.  Creux features the finest products, the most talented styl... marketing branding color Customer Service Local Spotlight Wed, 29 Apr 2009 21:09:40 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d29-Local-Spotlight-Creux-Salon?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d25-Watching-the-Big-Ones-Fall--What-works-and-what-doesnt-in-this-economy?cid=exrss-Denver-Marketing-Examiner  It is hard to watch the big ones fall, isn’t it? Once tough and stable, when they begin to falter, most people wonder what happened or why. More importantly, business owners begin to think, “If it can happen to them, it ca... marketing campaign recession Sat, 25 Apr 2009 10:22:01 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d25-Watching-the-Big-Ones-Fall--What-works-and-what-doesnt-in-this-economy?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d21-Local-Spotlight-Lifetouch-Inc?cid=exrss-Denver-Marketing-Examiner I would like to introduce a new weekly feature I will be writing.  I will be highlighting local businesses who are using the components of marketing to become successful and profitable.  This week, I am highlighting Life... marketing marketing plan Customer Service Lifetouch Tue, 21 Apr 2009 20:40:56 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d21-Local-Spotlight-Lifetouch-Inc?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d19-Columbine-How-Tragedy-can-Change-Marketing?cid=exrss-Denver-Marketing-Examiner Anyone who was in Denver knows the chaos and sheer terror that radiated from Littleton that day. I was on my way to meet a co-worker for lunch.  She worked just blocks from Columbine.  Police cars sped past, lights on and sirens blaring, at... marketing advertising Columbine Sun, 19 Apr 2009 11:44:09 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d19-Columbine-How-Tragedy-can-Change-Marketing?cid=exrss-Denver-Marketing-Examiner http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d17-The-Dos-and-Donts-of-Image-Branding-and-Marketing?cid=exrss-Denver-Marketing-Examiner  Don't think that marketing equals advertising. If marketing is an umbrella, advertising is just one of the spokes in that umbrella that keeps it spread out and even. The other spokes include research, product development, pricing, dis... marketing advertising branding color Fri, 17 Apr 2009 12:46:50 -0700 http://www.examiner.com/x-7523-Denver-Marketing-Examiner~y2009m4d17-The-Dos-and-Donts-of-Image-Branding-and-Marketing?cid=exrss-Denver-Marketing-Examiner