http://www.examiner.com/x-8155-Seattle-Internet-Examiner?cid=exrss-Seattle-Internet-Examiner en-us Mon, 23 Nov 2009 06:34:17 -0700 Fri, 04 Sep 2009 19:10:43 -0700 BlogCFC http://blogs.law.harvard.edu/tech/rss http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m9d4-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-5?cid=exrss-Seattle-Internet-Examiner Photo by massless9. Sell Your USP (Unique Selling Proposition)What makes your product or service better, or different, from the competition? Spell them out in your ad.For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstor... Google internet marketing PPC ads Fri, 04 Sep 2009 19:10:43 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m9d4-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-5?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d19-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-4?cid=exrss-Seattle-Internet-Examiner Google license plates. Photo by jardenberg7. Include attention grabbing words in your AdBegin your headline with an attention grabbing word, i.e. free, new, sale, discount, etc.. Be sure to familiarize yourself with and utilize Google's editorial gu... Google ads PPC ads Wed, 19 Aug 2009 19:28:32 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d19-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-4?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d13-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-3?cid=exrss-Seattle-Internet-Examiner Photo by mjmonty5. Include targeted keywords in ad title and descriptionInclude the relevant targeted search terms in your headline, and the description of the ad itself. Google automatically highlights these in bold for you, and makes them stand ou... Google keywords ad Thu, 13 Aug 2009 09:16:49 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d13-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-3?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d11-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-2?cid=exrss-Seattle-Internet-Examiner Photo by dannysullivan3. Test various ads simultaneouslyAlways test at least two ads at the same time. This is called A/B variant testing. Whichever ad receives the higher click through rate, keep it and replace the low performing ad. Continue to do... Google internet marketing testing ROI Tue, 11 Aug 2009 09:52:44 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d11-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-2?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d9-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-1?cid=exrss-Seattle-Internet-Examiner Photo by webmoveHigh click through rates, good return on investment, excellent quality scores and ultimately profitable conversions are the goal of each and every Google adwords ad you write in your Internet marketing strategy. My next series of art... Google internet marketing Adwords ads Sun, 09 Aug 2009 20:34:15 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d9-Internet-Marketing-101-How-to-write-effective-Google-PPC-ads-Pt-1?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d8-Internet-Marketing-101-Why-should-I-blog-Pt-5?cid=exrss-Seattle-Internet-Examiner Photo by ifindkarmaThis is my final in my Why Blog Series. It will end with reasons 9 and 10. However, there are several more reasons to blog I am sure, and you will discover them, should you decide to utilize this great professional and personal In... internet marketing blogging writing Sun, 09 Aug 2009 00:35:24 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d8-Internet-Marketing-101-Why-should-I-blog-Pt-5?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d8-Internet-Marketing-101-Why-should-I-blog-Pt-4?cid=exrss-Seattle-Internet-Examiner Blogging is an artistic form of expression. Photo by ifindkarma.Blogging remains relevant to Internet marketing and creative expression. This article continues my "reasons to blog" series, adding two more important benefits of using a blog... internet marketing blogging promotion Sat, 08 Aug 2009 01:59:04 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d8-Internet-Marketing-101-Why-should-I-blog-Pt-4?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d7-Internet-Marketing-101-Why-should-I-blog-Pt-3?cid=exrss-Seattle-Internet-Examiner Blogs demonstrate a passion for your industry. Photo by ifindkarma.Today, I continue my internet marketing series on the reasons to use a blog to market your company, yourself and your ideas.Below are two more great reasons to utilize blogging in an... internet marketing blogging Fri, 07 Aug 2009 10:30:08 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d7-Internet-Marketing-101-Why-should-I-blog-Pt-3?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d6-Internet-Marketing-101-Why-should-I-blog-Pt-2?cid=exrss-Seattle-Internet-Examiner A blogging fan's license plate. Photo by ifindkarma.In my previous post, I started to outline the benefits and uses of incorporating a blog into your company's Internet marketing strategy. This article includes more reasons to utilize a blog.3. Blog... internet marketing blogging search engines Thu, 06 Aug 2009 01:58:34 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d6-Internet-Marketing-101-Why-should-I-blog-Pt-2?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d5-Internet-Marketing-101-Why-should-I-blog-Pt-1?cid=exrss-Seattle-Internet-Examiner A blog lover's California license plate. Photo by ifindkarma.As an Internet marketing strategy, many business owners and webmasters decide they have to have a blog as part of their advertising strategy. Upon making this decision, however, most of th... internet marketing blogging company Wed, 05 Aug 2009 11:52:35 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d5-Internet-Marketing-101-Why-should-I-blog-Pt-1?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d3-Internet-Marketing-101-Link-building?cid=exrss-Seattle-Internet-Examiner Good links can help increase pagerank. Photo by dannysullivanLink-building is one of the most important search engine optimization strategies used in an Internet marketing campaign. However, it is also very time-consuming and difficult.A major mista... internet marketing link building Mon, 03 Aug 2009 23:09:21 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d3-Internet-Marketing-101-Link-building?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d2-Internet-Marketing-101-Click-fraud?cid=exrss-Seattle-Internet-Examiner  When using Pay Per Click (PPC) campaigns, advertisers pay a bid for each time someone clicks on their advertisement in the search engine (whether or not a purchase is made). Click fraud takes place when these clicks are not legitimate consumers... internet marketing PPC click fraud Mon, 03 Aug 2009 00:11:40 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d2-Internet-Marketing-101-Click-fraud?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d1-Internet-Marketing-101-The-trend-toward-mobile-advertising?cid=exrss-Seattle-Internet-Examiner A mobile text ad. Photo by ikkoskinenMobile advertising is closely related to Internet marketing. Surprisingly, many savvy Internet marketers are not aware that the mobile advertising realm has a far greater reach than the Internet. (*There were an ... internet marketing mobile advertising content Sun, 02 Aug 2009 00:32:35 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d1-Internet-Marketing-101-The-trend-toward-mobile-advertising?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d1-Internet-Marketing-101-The-pros-and-cons-of-PPC-advertising?cid=exrss-Seattle-Internet-Examiner Evolution of search engine marketing. Photo by Search Engine People BlogPay Per Click (PPC) is an Internet marketing strategy used by search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only whe... internet marketing pay per click PPC Sat, 01 Aug 2009 01:24:30 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m8d1-Internet-Marketing-101-The-pros-and-cons-of-PPC-advertising?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d31-Internet-Marketing-101What-is-search-engine-optimization?cid=exrss-Seattle-Internet-Examiner Eurodipity.ws needs seo to rise above their 162nd entry in Google search results. Photo by carthesian.Search engine optimization (SEO) is the act of increasing traffic to a web site from search engines via "natural" ("organic" or... search engine optimization seo organic Fri, 31 Jul 2009 11:01:36 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d31-Internet-Marketing-101What-is-search-engine-optimization?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d30-Internet-Marketing-101-What-is-search-engine-marketing?cid=exrss-Seattle-Internet-Examiner An example of a paid search ad. Photo by dannysullivanSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engin... internet marketing search engine marketing Thu, 30 Jul 2009 12:54:31 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d30-Internet-Marketing-101-What-is-search-engine-marketing?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d27-Internet-Marketing-101-What-is-revenue-sharing?cid=exrss-Seattle-Internet-Examiner  Revenue Sharing or Cost Per Sale (CPS) marketing is very closely associated with affiliate marketing and compensation programs. In fact, 80% of affiliate compensation programs are derived from revenue sharing.Revenue sharing is when E-commerce ... internet marketing revenue sharing CPS Mon, 27 Jul 2009 01:53:58 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d27-Internet-Marketing-101-What-is-revenue-sharing?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d26-Internet-Marketing-101-What-is-contextual-advertising?cid=exrss-Seattle-Internet-Examiner A contextual ad for "The Office". Photo by James O'malleyContextual advertising is based on an automated system that scans the text of a web site for keywords and return advertisements to the web page based on the subject matter the user i... Google internet marketing contextual advertising Sun, 26 Jul 2009 10:10:59 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d26-Internet-Marketing-101-What-is-contextual-advertising?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d24-Internet-Marketing-101-What-is-cost-per-action-marketing?cid=exrss-Seattle-Internet-Examiner Enrollment in this newsletter is an "action". Photo by IrishFiresideCost Per Action (CPA) Internet marketing is an Internet advertising pricing structure, where the advertiser pays for a specific action linked to an advertisement. These ac... internet marketing cost per action cpa Sat, 25 Jul 2009 00:54:47 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d24-Internet-Marketing-101-What-is-cost-per-action-marketing?cid=exrss-Seattle-Internet-Examiner http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d24-Internet-Marketing-101-What-is-affiliate-marketing?cid=exrss-Seattle-Internet-Examiner Affiliate marketing summit west 2009. Photo by affiliatesummitAffiliate marketing is an Internet based advertising practice where a business rewards one or more affiliates for each visitor or customer conversion brought to their business from their ... internet marketing affiliate marketing Fri, 24 Jul 2009 02:07:36 -0700 http://www.examiner.com/x-8155-Seattle-Internet-Examiner~y2009m7d24-Internet-Marketing-101-What-is-affiliate-marketing?cid=exrss-Seattle-Internet-Examiner